We have changed our name....! Online Clearance Warehouse was originally established as a site for end of line products and clearance sales. Over time our wonderful customers continually asked us to add more and more of the popular brands you know and love from our permament range. ? We will still offer clearance lines when they come up but we felt that the offering had grown to the point where we needed to reflect the fact that our range had become all about you in our branding and the brands you love. So "Simply for Me" is just that.